Written by Selima Iwilla Harleston Lust
Clinical Herbalist & Co-Founder, Iwilla Remedy

Published February 12, 2025

Starting an herbal business sounds exciting, but where do you actually begin? Do you need to register your LLC first? Should you perfect your website before launching? How do you even attract customers?

In our latest YouTube Live, we unpacked all of this and more, sharing the real steps to launching an herbal business in 2025. With over 12 years of experience running our own herbal company, we’ve seen it all—the wins, the mistakes, and the lessons learned the hard way. Trust us, it’s not just about filling out paperwork and hoping people show up!

Here’s a sneak peek of what we covered:

🌿 Why education is your first step – It’s not just about knowing herbs; you need to understand the whole picture, from anatomy to herbal interactions.
🌿 Choosing the right business model – Whether it’s products, consultations, education, or farming, we break down how to pick the path that’s right for you.
🌿 The truth about business structures – Spoiler: You’re probably in manufacturing and didn’t even realize it!
🌿 How to build a community (and why it’s your business lifeline) – Without people, you don’t have a business. We’ll show you how to attract your tribe through social media and beyond.
🌿 Real talk about mistakes to avoid – We’ve made almost every mistake in the book so you don’t have to. Learn what not to do from our journey!

If you’re serious about starting your herbal business—and want to avoid common pitfalls—this video is packed with practical advice and insider tips you won’t want to miss.

👉 Watch the full YouTube Live here and get inspired to turn your herbal dreams into reality!

This content is for educational purposes only and is not medical advice.

ABOUT THE AUTHOR

Selima Iwilla Harleston Lust is a clinical herbalist, author, and co-founder of Iwilla Remedy. Her work centers health sovereignty, cultural lineage, and evidence-informed plant medicine.