Written by Selima Iwilla Harleston Lust
Clinical Herbalist & Co-Founder, Iwilla Remedy

Published November 18, 2022

If you’re an herbalist, you’re probably shocked by how entrepreneurial you have to be in this work.

Because of the nature of our industry where there isn’t infrastructure for us to rely on to have a sustainable career, we have to build and create that structure for ourselves.

In addition to the plants, the body, the spiritual, nutrition, sciences, and psychology studies, we also have to know how to build a business. And if we want to stay in business, we need to know marketing.

In this video, I’m teaching you about your audience:
⚪️ how to grow it
⚪️ who’s in it
⚪️ what they want
⚪️ why you need to focus on the people who aren’t buying

The full video is on our YT channel. Share this with the holistic practitioners in your lives who are trying to build something that matters.

This content is for educational purposes only and is not medical advice.

ABOUT THE AUTHOR

Selima Iwilla Harleston Lust is a clinical herbalist, author, and co-founder of Iwilla Remedy. Her work centers health sovereignty, cultural lineage, and evidence-informed plant medicine.